Bookmobile News


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Noggin Offers Free 90-Day Early Learning Digital Subscription
Written by admin, April 20th, 2020   

Free 90-Day Noggin Subscription

A joint venture between Viacom’s Nickelodeon and Sesame Workshop, Noggin is programming designed to help your family learn and play together while at home. Due to the unprecedented sheltering situation, they are making a free 90-day subscription to the Noggin app available to local families that we serve.

The Free Bookmobile staff has not evaluated the content but we are happy to pass along the opportunity. Here’s more directly from Noggin, with instruction on how to sign up:

“The app, developed by child development experts, is loaded with read-aloud e-books, learning games, songs, and other engaging content led by Nick Jr characters kids know and love. Options include:

Off-Screen Play — A weekly “ Smart Schedule ” will provide inspiration for off-screen,
do-together ideas. The schedule is created to be your one-stop-shop for content that will
help children develop big hearts, strong minds, and healthy bodies.

Health and Wellness Resources — Special content to help young children cope during
this time. It also includes suggestions on how to get additional support and guidance on
parenting and healthy child development.

To start your 90 days FREE subscription, follow these simple steps:
1. Enter this unique URL into your browser:
2. Follow the steps to create a FREE account
3. Check your inbox for a verification email (and verify your account)
4. Download the Noggin app on your devices through the Apple App Store, Google
Play Store, Amazon App Store and/or Roku
5. Open the Noggin app and tap Sign In
6. Sign in using your Noggin account email and password

We are committed to helping your family make the most of your moments together. Our
characters and learning experts are on a mission to entertain and educate kids, on screen and off. We hope you enjoy your free subscription!

If you are having trouble activating your free subscription please contact us at”

Vintage Bookmobile Photograph Collection Available
Written by admin, April 1st, 2020   

Rascals read, too!
It may not be surprising that we are fans of bookmobiles of all kinds and host a small collection of older photos on our website in the gallery “Bookmobile from around the globe” (under the 2009 heading). But our new Mobile Librarian just unearthed a treasure trove of 75 vintage photographs that are the best we’ve seen yet! The collection includes many images from different countries and cultures. A fun reminder that the world used to be analog. Click on the link below to check it out…we hope you enjoy!

Free Bookmobile to Pause Service During Local “Shelter In Place” Order
Written by admin, March 18th, 2020   

Sonoma County Emergency Information

We will be following Sonoma County health department orders and pausing our service during the “shelter in place” period. Currently set for three weeks, until April 7, this order is an important precaution to keep vulnerable people safe from the COVID-19 virus. To stay up to date on local information about the crisis, visit the county’s emergency resource website:

We wish we could bring you all new books to read while you’re stuck at home! Seems like the perfect time for literary outreach, right? But of course we cannot risk aiding transmission of this virus so we’ll just have to look forward to seeing everyone after it passes through.

Stay safe out there and we’ll keep you posted on resumption of our routes as things develop.

New Photo Gallery Available for 2019 Bookmobile Activities
Written by admin, March 5th, 2020   

Check it out!

We have once again collected the best images of our previous year’s activities and put together a gallery for your enjoyment! You can see all the action and big smiles by clicking through from our main menu to “Photos & Videos” or go straight to the stand-alone page by clicking here. We hope you enjoy viewing it as much as we enjoyed doing it!

Grocery Outlet in Rohnert Park Becomes Book Donation Site
Written by admin, March 4th, 2020   

Grocery Outlet

A big welcome to our newest book donation site partner, Grocery Outlet Bargain Market in Rohnert Park! Their friendly team in fact jumped on board with our mission back in December and have been accepting donations for us ever since. The receptacle is in the rear of the store but you can just let any staff member know that you have books for the Free Bookmobile and they will be able to direct you. Market managers Victor and Manny have been great as our new hosts and we look forward to a long and production collaboration. Thank you, Grocery Outlet!

Please note we are no longer receiving donations at the Rohnert Park MetroPCS Store.

Grocery Outlet Bargain Market  /  EVERY DAY  7 Am – 10 Pm

 6335 Commerce Boulevard, Rohnert Park (588-9485)

From 101: take Rohnert Park Expressway exit, turn onto Expressway heading east. Turn right onto Commerce Boulevard and right again into the shopping center just past the Valero Gas Station. Grocery Outlet is next to 24 Hour Fitness.


New Bookmobile Vehicle Construction Estimated for March Completion
Written by admin, February 17th, 2020   

We wanted to update our patrons and donors about the progress on our new bookmobile construction. We were originally planning for a January launch but our custom bookcase craftsman underestimated the amount of time he’d need and also lost some weeks due to illness. All shelving components should be completed very soon and then we’ll be hoping for quick turnaround on the wood finishing, which is a separate contractor. The finishing shop is inundated with home cabinetry work due to post-fire home reconstruction, so fingers crossed they’ll be able to get us through the queue smoothly.

Thanks for your continued support and patience! We know you are just as anxious to see this new rig in action as we are.

Rotary Club of Santa Rosa Foundation Supports Bookmobile’s “Education for All Ages” Initiative
Written by admin, February 5th, 2020   

Rotary Club of Santa Rosa

When you start with Rotary, good things happen, and we are grateful to be back in partnership with the Rotary Club of Santa Rosa Foundation for 2020! They have made a grant toward our Education for All Ages initiative, which focuses on the broad access to high quality educational reading material that makes a community strong. We look forward to putting this support to use throughout the year. Thank you, Santa Rosa Rotarians!

Ever thought about checking out Rotary? Here’s a message from 2019 – 2020 Club President Cathy Vicini:


We’re a leadership organization of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through that, we’re able to get things done in this community. Membership in Rotary immediately connects you with a broad range of professions and professionals in our Club. We encourage our members to do business with each other because we trust the members in Rotary. Service is what Rotarians do. We change the lives of others in need. Please consider attending our meetings, meeting our members, and joining our Rotary Family.  By doing so, you will multiple your ability to positively impact our local and international community.

Our Foundation is the charitable arm of the Rotary Club of Santa Rosa (since 1989), a Federal tax-exempt 501(c)(3) charity, tax ID# 68-0205619, so your gifts to our Foundation are tax deductible. Comprised of volunteers from the Rotary Club of Santa Rosa, we award grants to deserving non-profit organizations as well as scholarships to worthy students in the greater Santa Rosa area. Because of the work of our volunteers, our overhead is very low, and 97% of every dollar contributed goes directly to support local needs.

Healdsburg Forever Locks In Literacy Resources for Local Residents
Written by admin, January 3rd, 2020   

Healdsburg Forever

Healdsburg Forever provides grants to Sonoma County nonprofit organizations serving the Healdsburg and Geyserville communities. Their vision is to ensure that the Healdsburg-Geyserville area is a sustainable, inclusive community in which all individuals have the opportunity to thrive. Since launching as a regional affiliate of Community Foundation Sonoma County in 2003, the Healdsburg Forever endowment has grown to over $1.5 million and has granted more than $1.1 million to 57 worthy programs supporting critical needs in education, health and human services, the arts, and the environment.

The Free Bookmobile is grateful to be one of those programs, benefiting from this support since 2011. It has driven our ability to reach deep into this multi-faceted community, learning where the needs really are, and rolling the bookmobile to meet them. Healdsburg Forever has generously extended funding for 2020 to make sure we continue our success in their region. Thanks to their donors, we will be able to reach out to toddler programs, preschools, elementary schools, aftercare facilities, high schools, low-income health clinics, senior housing, farmworker apartments, and more, including consistent public-access for all Geyserville residents, who lack any form of library or bookstore.

Thank you Healdsburg Forever, for both the vision AND the execution!

Local Kiwanis Clubs Aid Free Bookmobile After Vehicle Crisis
Written by admin, December 20th, 2019   


Kiwanis is a global organization of volunteers dedicated to improving the world one child and one community at a time. And they’re doing great work here in Sonoma County, with local chapters that mobilize helping hands and raise money for youth-oriented projects. We are very proud to have relationships with several of these clubs, and happy to report that they responded with aid when learning about our recent vehicle issues.

Kiwanis Club of PETALUMA has been a consistent supporter of our services and came through once again with a generous donation. We can’t wait to put those funds to use and get back to visiting the children’s programs, schools and homeless family shelters throughout Petaluma. Read more about this club by clicking here.

GEYSERVILLE Kiwanis Club has also been behind us for several years and we are thrilled that their help gets the bookmobile out to youth in their region. It’s also a pleasure for us to boost their fundraising efforts with an appearance at their annual breakfast.

Kiwanis Club of CLOVERDALE is doing good things to support reading in the north end of the county with their annual One Day for Literacy. We plan to join this event at the plaza on April 18, 2020. This is a new relationship for us but the club came through in our hour of need!

WINDSOR Kiwanis is also a new bookmobile supporter. This is an active club and you can read more about their many events and sponsorships by clicking here.

Thank you, Kiwanis Members, for everything you do!

Fundraising Campaign Success Leads to Building of New Bookmobile
Written by admin, December 1st, 2019   


WE DID IT! You did it. Our supporters came to our aid when we needed it most, and we are so very grateful. Our crowdfunding campaign on Fundrazr brought in well over $33,000 and our FUNdraiser Dinner at the Jenner Inn netted another $2,100 toward our outreach services. The Free Bookmobile will ride again!

Thank you for your investment in literacy and love of reading. The vehicle conversion work is well underway, with electrical, lighting and some welding already completed. Bookshelves are being constructed by a local craftsman and those will soon go out for finishing. Once they are installed, we’ll finish up with carpeting and some enhancements to our patron entrance to make things nice and safe. We are hoping for a January launch.

Here’s a fun photo from the archives in celebration. Who remembers our FIRST bookmobile, the little white trailer we towed around behind our family Suburban? In those days we just pulled into parks, homeless shelters, and low-income senior housing…

As many books as you can carry!

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